Statement of Intent In my music video, I intend to target a younger age demographic through the relatability of the narrative and the age of the cast. By casting a younger cast this may be seen as more real to our audience as they can envision themselves as the characters. Additionally, with the narrative of the video exploring the sad nature of love , this may be viewed as more realistic t o the audience and draw them in and relating them to the song and its lyrics. Additionally, the music video is also stylized side by side as an “Expectations vs Reality” as an intertextual reference to the movie ‘(500) Days of Summer’ . This increases the audience's engagement with the video and their interest in the narrative and it’s diegesis. This also makes it stand out from other music videos as it will then have a new unique quality and way ...