https://uk.xo.store/ The homepage features a minimalistic, contemporary aesthetic that represents the W eeknd ’ s style. Additionally, the website prominently features advertisements towards the latest album “Hurry Up Tomorrow ” , with links towards the CD, Vinyl and even trailers towards The Weeknd’s accompanying movie. The design uses a monochromatic color scheme along with high-quality images that help to demonstrate , promote, and represent the artist's signature style . The website also links to a store, which features exclusive content for the weeknd , with limited edition and collector's vinyl . Not only does exclusivity help to promote the artist's latest album, but it also adds exclusivity to the brand's identity. It also features links to other social media platforms of the weeknd , allowing a wider range of audience to reach him and the distribution of his content., with a global presence of over 100 million followers on Instagram, 35 mil...
Statement of Intent In my music video, I intend to target a younger age demographic through the relatability of the narrative and the age of the cast. By casting a younger cast this may be seen as more real to our audience as they can envision themselves as the characters. Additionally, with the narrative of the video exploring the sad nature of love , this may be viewed as more realistic t o the audience and draw them in and relating them to the song and its lyrics. Additionally, the music video is also stylized side by side as an “Expectations vs Reality” as an intertextual reference to the movie ‘(500) Days of Summer’ . This increases the audience's engagement with the video and their interest in the narrative and it’s diegesis. This also makes it stand out from other music videos as it will then have a new unique quality and way ...
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